Jump back in with fuoco’s Senior Digital Marketing Manager, Erica Freckelton, for Part 3 of our three-part series: content strategies for healthcare B2B.

Healthcare veteran Karey Witty, managing director of healthcare venture capital firm Valtruis and an operating partner at WCAS, talks about why he’s having the unexpected time of his life building the Valtruis brand, the meaning behind the brand, and why three of Valtruis’ seven value-based care investments so far have been ground-up builds.

Erica Freckelton is the Senior Digital Marketing Manager at fuoco and she is back to talk about demand creation vs. demand capture, damming demand, and the importance of knowing your target audience before launching campaigns in part two of the three part demand generation series for healthcare marketers.

fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad, in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special.

The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content valuable, and the importance of media in marketing.

Kriste Goad and Dennis Dailey, editor-in-chief at Mobile Health Times, get ready for ViVE and discuss the recipe for effective media relations.

Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and how to get the most from it.

We sat down with Dr. Nidhi Gupta to learn about the emerging epidemic of Wireless Mobile Device (WMD) addiction, its impact on our society and what can be done to break the cycle to achieve life-technology balance.

If you’re looking to grow your brand through podcasts, hear from Ryan Estes, co-founder of the podcast booking agency Kitcaster, on how to get in front of your ideal audience and spark real, meaningful business growth.